OUR STRONG FOUNDATION

Trusting Partnership.

A trusting relationship with our business partners is essential to us. This is evidenced by our extremely long-lasting, enduring and strong partnerships. Open and fair collaboration is just as natural to us. To allow you to present schlafgut successfully, we give you suggestions and support you with a variety of measures: 

Your success is our success.

We cater to your needs.
As a schlafgut customer, you benefit from:

CUSTOMISED SUPPORT

POS design.

Whether custom-produced back wall concepts or ready-produced schlafgut shop furniture, together we find the best solution. For our partners, we plan a harmonious colour arrangement for product presentation and effective quality and colour concepts on an individual basis. We recommend trend topics and goods display units such as the schlafgut Tower, which is suitable particularly for small spaces, or the schlafgut FühlBar, which makes schlafgut products experienceable haptically before purchase. 

AT YOUR SIDE FOR YOUR SUCCESS

Sales training.

Our schlafgut sales team trains your employees on site. To allow the salesperson to react quickly when a customer has questions, for each fitted sheet there are practical little training cards with the most important information at a glance. Additionally, you receive coloured cards with material patterns in all colours and qualities. 

Your success is our success. For this reason, we work closely with our trading partners.

SIMPLY MORE EFFICIENT

Dropshipping.

We make it easy for online retailers: to relieve your storage capacities, we deliver the good directly to the end customer on your behalf. 

OUTSTANDING EXCELLENCE

Gold for schlafgut.

The result of our extensive brand relaunch was recognised with the German Brand Award `18 Gold. From the packaging design to the POS and the advertising materials to the contemporary online presence – schlafgut convinced in the “Industry Excellence in Branding, Interior & Living” category thanks to its absolutely clear and distinct separation from the competition. The brand presence is rounded off with a digital campaign with bumper ads. 

IN KEEPING WITH THE TIMES

Digital campaign.

schlafgut is the first brand in our sector to launch an end consumer campaign with bumper ads in the new media. The short clips, which are only 10 seconds long, raise attentiveness and memory of the advertising for schlafgut fitted sheets. 

CLEAR STYLE AS CLEAR ADVANTAGE

Packaging design.

The schlafgut packaging is developed both for the front and the side presentation – the most important information always remains visible. It is translated into the most relevant six languages, allowing all the advantages to be communicated.